Close

Start crushing it with personas, texts & materials.

Unlock your free 14-day trial to build personas, generate texts, and create websites, emails & more - for yourself or your clients.

By signing up, you agree to GETitOUT’s terms of service and privacy policy.

Close
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Howard Head of Business Consulting

Demographics

What are demographics? In marketing, demographics are the characteristics of a buyer persona (aka a small, well-defined segment of your target market). They include age, gender, race, education level, income level, marital status, and location.

Why are demographics important? Demographics enable you to better understand who your target customer is and how to reach them - allowing you to develop tailored messages and promotions for that particular audience.

How do I use demographics in my daily marketing? With demographics, you can find the best marketing channels and media to reach your target audience. They allow you to define, test, and compare different segments, and identify your ideal customer base.

Age:
30 - 45 years
Gender:
80% male, 20% female
Education:
Secondary/High School - Master's Degree
Annual Income:
$100,000 - $150,000
Regions:
United States of America
Firmographics

What are firmographics? Firmographics are the characteristics of a business (similar to what demographics are for people) - especially if you have a B2B sales model. They include data points such as company size, industry, location, and annual sales.

Why are firmographics important? By understanding the characteristics of a business (aka firmographics), you can craft tailored marketing messages. They also allow you to identify potential market segments and target them with precision.

How do I use firmographics in my daily marketing? Use firmographics to identify and segment target audiences, create personalized messaging, and craft marketing campaigns that have a greater chance of success.

Seniority:
Senior - VP/CxO
Industries:
Technology, Marketing, Finance, Fortune 500, Hospitality, Insurance, Health Care
Annual Sales:
$2,500,000 - $25,000,000
Employees & Stages:
10 - 50
,
Medium Business
Regions:
United States of America
Pain Points

What are pain points? Your ideal clients (aka buyer personas) are facing small and big challenges and problems in their daily lives - these are their pain points.

Why are pain points important? Your clients don't care about you, your product, or your features. They only care about what's in it for them. Know their challenges inside-out, and you can showcase your product or service as the ideal solution.

How do I use pain points in my daily marketing? Include pain points in all your marketing texts: from your website and landing pages to emails, ads, and everything else. Your potential clients will feel understood, and you create trust and rapport.

  • Comply with tight deadlines
  • Ensure a full involvement from the team
  • Distributing deliverables with precision
  • Carry on the team's reputation
  • Sustaining a solid consulting firm plan
  • Hiring and training new employees
  • Improve management skills
  • Teach decision-making tips to team members
  • Identify areas of potential expertise of teammates
  • Face unclear product visions from product owners
  • Long and unproductive meetings with clients
Goals

What are goals? Your ideal clients (or buyer personas) have aspirations and dreams of what they want to achieve, who they want to be, and what they need to get done - these are their goals.

Why are goals important? Your clients main motivation is to improve their business and private life - they’re not primarily interested in your products and services. Show how your offer helps them achieve their goals - and you’re golden.

How do I use goals in my daily marketing? Like with pain points, all your marketing copy should reflect your buyer personas’ most important goals. If they can see themselves achieving those goals, buying your offer becomes a no-brainer.

  • Find time for non-working activities
  • Build an out-of-the-box workflow with the team
  • Widen professional network
  • Identify and implement the latest business trends
  • Get recommendations to work on important projects
  • Teach team members proactive problem-solving methods
  • Start an own consulting agency
  • Ensure the company has the right resources and tools for optimal success.
  • Get salary rises for the team
  • Sustain good relationships with the clients
  • Get a higher reputation in the industry

Generate Personas & Texts

SIGN UP FREE & TRY IT NOW
Ready-to-use: Paste texts into your favorite marketing tools with the Browser Extension.
Experiment and categorize in one place
✏️ Create and compare unlimited Buyer Personas
Share beautiful persona presentations
❤️ Export beautiful reports on Google Slides
Generate ready-to-use marketing texts
🤖 Generate marketing texts based on Buyer Personas

Related Persona Examples

Better Marketing Through Personas 🔍

Finally create detailed buyer personas fast, generate professional marketing texts along the way, and paste them into all your websites, emails & marketing tools.

Start Your Free Trial Now