Goals

What are Buyer Persona’s goals?

Having a good understanding of your buyer persona is crucial to driving content creation, product development, sales, and pretty much anything related to customer acquisition and retention.

Goals or aspirations are positive things the buyer persona wants to achieve. Those goals might be personal or professional, depending on the type of products and services you sell. What motivates your customers? What’s their end game?

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Why do goals matter?

Buyer personas are one of the most important parts of a marketing strategy.

Your personas’ goals are important even if they don’t relate specifically to your product’s features. They can always form the foundation of a campaign, or they might simply inform the tone or approach you will use in your marketing.

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How to use your Buyer Persona’s goals?

You will use your buyer persona’s pains and goals to structure and create your marketing materials, and more specifically the texts of these If your product or service helps them get closer to their goals and dreams, they will spend the money. By showing how your product/service can do that, the sale will become a no-brainer.

But the gateway to the final outputs such as websites, campaigns, social media posts, are the product benefits. The benefits are what sell your products, and not the features. Although they are important. By connecting product features with a buyer persona’s pains and goals you can construct product benefits that really connect your offerings with the audience.

If you want a thorough guide on creating Buyer Personas that can help you increase sales, click here and follow our detailed article on how to build one that best represents your ideal customer.  

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