Pain Points

What are Buyer Persona’s pains?

Having a good understanding of your buyer persona is crucial to driving content creation, product development, sales, and pretty much anything related to customer acquisition and retention.

Your customers’ pain points are problems they need to solve that are addressed by your products and services. What is so urgent to solve that your customers need the solution you provide? These are usually things like not enough budget or money, lack of resources, physical pain and more.

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Why do pains matter?

Buyer personas are one of the most important parts of a marketing strategy.

Your buyer persona's pains teach you about the struggles they experience. Their pains are important for you because they teach you how to empathize with their situation.

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How to use your Buyer Persona’s pains?

You will use your buyer persona’s pains to structure and create your marketing materials, and more specifically the texts of these materials. They will only spend money on your product or service if you help them overcome those challenges and ease those pains. By showing how your product or service can do that, the sale will become a no-brainer.

But the gateway to the final outputs such as websites, campaigns, social media posts, are the product benefits. The benefits are what sell your products, and not the features. Although they are important. By connecting product features with a buyer persona’s pains and goals you can construct product benefits that really connect your offerings with the audience.

If you want a thorough guide on creating Buyer Personas that can help you increase sales, click here and follow our detailed article on how to build one that best represents your ideal customer.  

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