Keywords Research

Keyword research is a task worth doing each time you’re going to create new website content. This means when you’re looking at starting a completely new website. It also includes the task of you writing a new blog post for an existing site, when you’re deciding whether to promote a particular product or service, and many more. A well-done keywords research is also rather helpful if you’re restructuring your existing website and rehashing your old content.

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What is Keywords Research?

Keyword research is not only about verifying how many searches a keyword you like has. It’s also about learning about the many varied ways that people use language to research a topic or an idea.

Researching popular keywords isn’t just an important part of search engine optimization, it’s also a big player of content marketing as a whole. Why? Because it can help you discover new ideas for your next blog post. It can also pave the first steps in you finding out more about the needs of your audience and keep you up to date with the language of the fluid search landscape.

In the end, by researching the words people often type into search engines and using it to create better content, you can drive traffic that converts to your website.

Why Do You Need Good Keywords Research?

Keyword research isn’t just a one-time task. Your website’s foundation is created on keywords, so deciding what goes into it requires regular checking and maintenance.

Search language changes constantly, and what was trending two months ago might not be trending now. As you’ve noticed yourself, new names and words keep popping up on the internet. New keywords are born all the time, and your audience’s needs evolve and grow. As a result, keyword research is a job worth doing whenever you’re looking to create new website content.

Your website content should fulfil the needs of your audience. Regularly evaluate the ways how people search. Identify the specific ways that people look for content within your niche so you can keep creating content your audience will enjoy and share.

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SEMrush – Keywords Research Tool Recommendation

SEMrush is not only a keyword tool, but also a very complex and useful tool when it comes to SEO. Instead of generating a list of keywords, SEMrush suggests 5-10 very specific keywords that your competitors are already using.

Features that Stand Out

• Yearly keyword trends
• Worldwide CPC distribution statistics
• Long-tail keywords and ad group ideas
• Access to the complete keyword research toolkit
• Keyword difficulty analysis and organic traffic insights

When it comes to pricing, SEMrush hosts a 7-day free trial for their service. You do need to enter credit card details to get access to the trial, but there are no charges levied if you choose to cancel your subscription within the 7-day trial.

If you want to make a great keywords research that helps you target your audience better, click here (embedded link to blog post about how to make one) and follow our detailed blog post on how to use your research to generate more traffic to your website that converts into sales.