Product Features

What are Product Features?

A feature is a characteristic or function of a product or service that has value to a customer.

Simply put, a feature is something that your product has or is. For SaaS companies, this is typically a functionality offered by a software program that enables users to do something. Other examples of product features might include razors with five-blade heads, power drills with interchangeable bits, fridges that can make crushed ice and so on.

‍

Why do your Product Features matter?

Features are important because they provide your customers with hints about how well your product or service will deliver its benefits. Although benefits are generally more important than features, there are some instances when features make all the difference:

1. When all the products in a category provide the same basic benefits, a unique feature may provide a competitive advantage. For example, when all leadership consultants referred to similar performance improvements, the ones who developed online diagnostic tools differentiated their work from competitors.

2. When products or services can be easily compared with competitors’, consumers can simply choose products and services that come with the most features. For example, you have two smartphones that offer almost the same features and basic functionality. If one smartphone has 5G and a second one does not, consumers may choose the one with this extra feature, even if they don’t even know what it is. It’s not that such a feature is important to them, it’s just that it is so easy to distinguish between them and choose the one that simply has more features.

‍

Types of Product Features

The following are the basic types of Product Features.

‍

1. Function

Each function helps a customer perform a certain task. For example, a photo editing software offers the user the ability to crop photos.

2. Style

Style includes the artistic elements of form, shape, color, line, tone, and texture. For example, the form and color of a bike helmet can be considered a feature.

3. Experience

The experience type of features include the intangible elements of products and services that define the customer experience. For example, how a cup feels in the hand of the user, or how it deteriorates in time.

4. Quality

Quality-centered features showcase the merit of the product or service and include both tangible and intangible characteristics. For example the health benefits of a food product or the taste.

If you want to learn how to identify your best Product Features and make the most of them, click here and follow the detailed article on how to leverage your features to sell more.

‍