User Persona

What is a User Persona?

Let’s keep the definition simple: A User Persona is a realistic representation of your end-user.

In its descriptions, you should include information like behavior patterns, goals, skills, attitudes, and background information, as well as the environment in which this individual inhabits.

Most of User Persona templates include:

• Few fictional personal details to make the persona a realistic character (e.g. quotes of real users
• Context-specific details (for example, for a cooking app it makes sense to include a persona’s gastronomical interests and cuisine styles).

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Why is it important to define your User Persona?

In order to design attractive marketing content, empathic user experiences, and irresistible messages, you need to understand as completely as possible who is your user persona, what it likes (and doesn’t), how it behaves, and what social media it uses the most, etc.

This is the key that will deliver you the possibility to get your brand, products, or services closer to a top-of-mind or top-of-heart awareness.

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How is it different from Buyer Persona and Marketing Avatar?

A User Persona is the most realistic representation of your end-users meanwhile Buyer Persona corresponds to a semi-fictional profile of whom might potentially buy your products, and a Marketing Avatar is a generic representation of a typical customer of your specific industry or market.

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