Buyer Personas are essential to driving effectively all of your marketing endeavors and decisions. You can also find out who your ideal clients are and create effective marketing texts and materials based on their needs and interests. Additionally, you can design empathetic user experiences with their help.
Although Buyer Personas are extremely important, we’ve decided to give them a little twist by drawing inspiration from some famous and iconic movie, television, and series characters. This allows us to maintain an educational approach while simultaneously adding fun and joy.
📌 Character & Serie Introduction: Anyways, the first ever character to debut in this Iconic/Famous Buyer Persona Template Collection by GETitOUT is Jesse Pinkman, one of the main characters from the successful TV show Breaking Bad.
Well, in case you were trapped in a small town with no TV and Internet from 2008 to 2013, let’s have a brief Breaking Bad and Jesse Pinkman introduction.
This American crime drama television series follows up the story of Walter “Heisenberg” White (Bryan Cranston), a chemistry teacher that made very atypical decisions (meth-making included) to afford his medical expenses due to his recent cancer diagnosis.
He decided to enter into the drugs and crime world and Jesse Pinkman (Aaron Paul), a former student, ended up being his first assistant to become powerful in this world.
Despite the latest episode being released on September 29, 2013, 9 years later the iconicity of both Jesse and Walter is almost as great as during their prime. 5 seasons and 62 episodes later, we decided to bring back Jesse, but this time under a Buyer Persona Template (including demographics, firmographics, pains, goals, and curious facts).
Any basic Buyer Persona profile or template should include demographic data research. It is important because this information gives you a brief background of your Buyer Persona based on actual real data. This is all made with the purpose of knowing more about your ideal customers.
If you’re struggling with getting real data, read this article to learn about websites that can help you strengthening your Buyer Persona Research.
So, let’s begin with it: basic data and statistics (such as age, residence, gender, etc.) about our dear Mr. Pinkman.
Despite being very similar to demographics, firmographics have a very important distinction. Unlike demographics, which target people who might represent potential clients, firmographics are used by companies to target other companies as potential clients.
People vs. Organizations – B2C vs. B2B interests.
This is why Mr. ‘Jesse Jackson’ is the perfect fictional character to unchain these Iconic/Famous Buyer Persona Template blog series by GETitOUT. As mentioned above, he was in a charge of a massive drug organization and, despite its illegitimacy, firmographics can still be applied.
Let’s take a look!
When building up your product or service’s value, you’ll find yourself with two main elements: pains & goals. Companies have, mostly, two types of customers which are defined by the mentioned components:
Despite you can definitely see a lot of pain (literally) throughout the whole show, Buyer Personas’ pain concept is way different but you can still find logic in it by taking a look on some of the difficulties Jesse Pinkman faced across the story:
The following pains are courtesy of GETitOUT’s AI Extract Info tool: 🤖
On the contrary, Goals are way different from pains. Goals are the main objectives that your customers are trying to accomplish. These are key for you to effectively design your products/services and promote them clearly, so you can make your customers feel understood and build a genuine and honest relationship with them.
💡 Tip: This is a very short list of the possible pains & goals you can highlight from Jesse. Nevertheless, when working with real clients, we recommend that you make a list of at least 30 pains and 30 goals.
As promised, here you go the full Jesse Pinkman Buyer Persona template. Inside you’ll see how GETitOUT structures Buyer Persona reports and all the information (demographics, firmographics, etc.) listed previously.
To close this article, why not add a few curious facts? Everyone has a curious side to feed up every now and then, so why not feed it up with a few curious facts about Jesse Pinkman?
This was just a sneak peek of what you can get with our current Buyer Persona Generator. However, a brand new and more powerful Persona Generator will be released soon later in October and we want to encourage you to subscribe and support our launch in Product Hunt.
Besides, a complete Text Generator tool will be released along with this Customer persona generator.
🚀 By doing so, you’ll get a special 50% one-year discount offer in every GETitOUT plan.
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