Marketers have been around for centuries, helping brands to get their product or services message out in creative and innovative ways. But with the rise of artificial intelligence (AI), some have asked if it could eventually replace marketers?
The short answer is no. While AI is an incredibly powerful tool that can help marketers automate certain processes and optimize their campaigns, it can’t replace the creativity and human touch that marketers bring to their work.
We’ve all heard the buzz around artificial intelligence and its growing role in the marketing space. AI has the potential to automate certain processes, but despite the many advancements in AI technology, there are still some things that it can’t do – and this is especially true when it comes to marketing.
Let’s look at some of the reasons why AI can’t replace marketers:
AI can’t understand customer sentiment. Although it can analyze customer data, it can’t understand customers’ emotions or feelings. Marketers, on the other hand, are experts in understanding the human side of marketing, better yet, to empathize. Use this knowledge to tailor their messages and campaigns to better connect with their customers.
The most important role of a marketer is creating customized experiences that drive them to take action. AI can’t understand customer’s emotions, pains or motivations like a human can. A specific and extreme example would be, a marketer can pick up on subtle cues from a customer, such as body language or tone of voice, to understand the customer’s needs and feelings. AI simply can’t replicate this.
AI may be able to generate texts, but it is up to marketers to create content that resonates with customers. The professionals have the skills to create content that is both informative and entertaining.
Another key area where AI falls short is in storytelling. Marketers are storytellers – they craft stories that capture the attention and imagination of their target audience. AI can’t tell stories like a human can. AI can’t take into account the emotional elements that make a story compelling and engaging.
AI can’t strategize and think outside the box. It can help marketers optimize their campaigns, but it can’t come up with creative strategies or come up with new ideas. This is where marketers excel – they can think outside the box and come up with innovative ideas that can help differentiate their brands from the competition.
Finally, AI can’t replace the strategic thinking and problem-solving skills of a marketer. Evaluate data, make decisions, and adjust their strategies as needed. AI can help with this process, but AI can’t replace the human judgment and intuition that are so important in marketing.
At the end of the day, AI is a powerful tool that can lend a helping hand to automate tasks, optimize campaigns, and even generate content. But it cannot replace the creativity and human touch of marketers. AI may be able to analyze data, but it can’t understand the emotions and feelings of customers, create engaging content, or come up with creative strategies. That’s why marketers are still an essential part of any brand’s success, and as AI technology continues to advance, humans and AI will need to work together.
It is a good time to ask, how to differentiate good marketing? As mentioned above, the trend and ease of artificial intelligence has led to incredible results in copywriting and since earlier times, an interesting quantitative analysis through numbers and averages based on reports and masses, which is not bad.
However, there is still a bit deeper to go, and this is the reason why not to worry about the repercussions that the implementation of Artificial Intelligence brings. The foundation and construction of marketing starts and revolves around Personas (Buyer Personas), just as a Product revolves around its users or an organization revolves around its community.
As mentioned before, emotions and feelings are inherent in humanity, therefore distinctive to our work and must be demonstrated in our actions, empathy is the first step, and it is not an invention, even Design Thinking brings it to the table as the beginning of a creative process.
Design thinking is a creative problem-solving process that begins with empathy and understanding. It involves gathering information, forming insights, and then taking action to create a desirable solution. The idea is to come up with innovative solutions that meet the user’s needs and solve their problems.
It’s a great way to gain a better understanding of your target audience, the customer needs and wants, allowing you to create content and campaigns that are truly tailored to their interests, and come up with creative solutions that will help you stand out from your competition. It helps you to think outside the box and come up with ideas that you may not have considered otherwise.
That's why GETitOUT does NOT do all the work for you, (for that there are more tools that create generic results without head or feet) it differs by giving you a step by step, a guide or process that empowers you to found, create, build and evolve your marketing focused entirely on Personas.
Do you want to stand out in the competitive world of marketing? Do you want to take advantage of Artificial Intelligence without it replacing your work? Do you want to be able to create good and efficient marketing without dying in the attempt?
This will be a 50/50 compromise, your knowledge and infinite creativity combined with the desire to learn, together with GETitOUT in one place. How to get started:
The tiered marketing block system proposed by GETitOUT is very similar to Design Thinking. A process that helps you from the beginning to found and develop your marketing based on the essence:
So we start with level 1, more difficult because it will be the level where you will return more times to modify and improve, at this level you will define your product, detail by detail, a process totally your own and where most of your effort will be concentrated.
Then you will go to level 2, where the game becomes more interesting, a place where the empathy process begins, this is where you will surely take more time, a commitment to understand your Personas, with the help of some Artificial Intelligence and inspiration, we give you small tools that allow you to analyze competitors, collect information from your customers and put together an idea of Buyer Persona.
Almost sounds like a lot of work for you, doesn't it? I understand, but then comes the rest of the process, in which our commitment is even greater. As Design Thinking proposes you to continue with "Ideating", we propose text formulas driven with the help of Artificial Intelligence, this is the construction of Benefits and marketing texts (messaging) focused 100% on the needs and goals of your potential customer, already specified by you previously, so you will only have to gather your texts in one place, so you can copy them and use them wherever you prefer.
Finally, level 4 goes directly to the concept of "Prototyping", as you know, prototyping refers to modeling an initial mockup that is not yet perfectly finished, but that fulfills its purpose of testing an idea, for this reason comes the Material Generator. A wizard that will allow you to choose from your previously defined blocks and under templates specified and tested by our team, will build a first version or a good draft, so you can put into action your strategies, create from websites, landing pages, to emails and promotional materials.
Now you see? Level 3 and 4 you will pass them practically on autopilot, they are facilitators that will allow you to devise and prototype faster and more efficiently always focusing on your Personas by choosing the blocks previously built in levels 1 and 2, both to generate texts and to generate materials, it will be enough with 3 steps: choose your blocks, let the AI or GETitOUT build based on your blocks and that's it, you get your result.
Now the final step of testing will be in your hands, as time goes by, as you test more, draw conclusions, iterate and improve again both your Product and your Personas, you will see the advantage of having a facilitating system, having all your marketing and your team in the same line, in one place.
Now? Let's get to work!
Hey hey, wait a second... it's still not clear why you can take advantage of artificial intelligence but don't be afraid of it? What's the point of all that effort?
Well, there's the rub, all this creative effort with Design Thinking or GETitOUT will not be done by a machine, after empathizing with your audience you will understand the emotions and feelings that move your buyer persona, this will give you tools to create stories that really sell, benefits that only a human could identify and finally exploit, with all the teachings you will be able to create creative and efficient strategies, not copies or generalities, you will be able to implement originality to your marketing, and that is something special that AI will not give you, it is your effort, your knowledge, your time that will pay off, and you will finally see the value, beyond the cost of an AI provider, you will see the value of a hard-working person.
Get the same marketing strategies and tactics we use to consistently attract more leads and sign-ups.