Once in our lifetimes, we have often taken for granted those small details that end up determining more decisions than we imagine.
It is understandable that marketers don’t always have time to go beyond data and current methods they already have in place, but it can still have an impact on how deep they can comprehend their marketing elements, being Buyer Personas the main for this blog.
As mentioned in several previous blog posts in GETitOUT, Buyer Personas are the base of any complex yet strong marketing strategy. These allow you to get a greater understanding of who’s purchasing your products: your very end users.
Even though there are very different opinions on Buyer Personas, such as Daniel Sage’s:
“Buyers’ personas are useless because they only contain demographic information which has absolutely nothing to do with the reasons why people buy things. They are suited for traditional advertising where there was no need for personalization. That era is gone. Gone for good.”
Some others give the call with a simple yet bruising reason:
“One of the first things any marketer needs to figure out is who the heck they’re marketing to. That exercise has come to manifest itself in what we in the biz call a “persona,” and there are some companies who have done an excellent job at not just figuring out who their target customer is, but marketing to them in just the right way.”
(Rachel Leist, Senior Manager & Growth Marketing at HubSpot)
And she’s just so right that now the question mark is “how do I go beyond a simple analysis of my Buyer Personas”, carrying on some of that Customer Profile concept that Mr. Sage suggests.
Here you go some actionable tips that can help you go deeper into the Buyer Personas domain.
Make them portable. Find a way to have your Buyer Persona at hand when creating, most of all, any marketing content or message so you can do it effectively and (if you need to) add that customizable touch. Conveniently, GETitOUT’s Persona Generator allows you to take all of your Buyer Persona research to literally everywhere with its Browser Extension. GETitOUT provides a Buyer Persona “pizza delivery guy” to your tool portfolio!
Make them portable. Find a way to have your Buyer Persona at hand when creating, most of all, any marketing content or message so you can do it effectively and (if you need to) add that customizable touch. Conveniently, GETitOUT’s Persona Generator allows you to take all of your Buyer Persona research to literally everywhere with its Browser Extension. GETitOUT provides a Buyer Persona “pizza delivery guy” to your tool portfolio!
Credit must be given to Daniel Sage in this tip. If you ever feel like you are researching information about your Buyer Persona but it seems useless, then touch the ground by asking “why do people buy or should buy my products?”
Also, remember these words from Daniel Sage: ”You don’t get this insight by looking at google analytics all day long or tracking the number of people visiting your websites. It is only Learned by speaking to your customers.”
In contrast, it is perfectly acceptable to document every piece of research you do. As part of the Persona Generator, GETitOUT offers you a note-taking tool to record your inspirations. You can add links and images to make it more dynamic.
Yes. It still works wonderfully, even more, when you want to feel committed and see the progress you do on understanding what your Personas think and feel from day to day.
Here comes the list. Create at least 30 pains and goals to engage closeness with your Personas. Better if you do this based on feedback, reviews, comments, or interviews from actual Customers.
Take it easy and begin with a single Persona based on current clients rather than creating the whole 30-list at once. Then analyze your competitor’s Personas and evaluate its potential.
In order to accomplish this, you need to do a lot of research, conduct deep analysis, and adopt changes in a timely manner.
You’re right. Sometimes we just don’t have enough inspiration, research, or ideas to fulfill Buyer Persona profiles as much as we want to. But what if the AI handicap is put on the table? Then you’ll get larger possibilities to generate pains, goals, and content based on actual data (firmographics, demographics, psychographics) from your Buyer Personas.
Don’t worry, our AI won’t become Terminator (hopefully 🤪)
Creating messages and text formulas based on the actual needs or thoughts of people (whether Buyer Personas or current clients) is the key to reaching specific groups of prospects and making them sign up and buy your product.
But not just because it looks or smells good. No. Is because they need it and you’re hitting the right target.
Now, at the end of the road, it’s worth mentioning a specific benefit you get from using GETitOUT’s Persona Generator: generating text formulas (benefits, pains, goals) with AI Assistance. Use this tool and enable yourself to create marketing texts and materials that connect with your ideal clients.
🚀 To conclude, just do as Buzz Lightyear does: go to infinity and beyond.
Don’t overlook your Buyer Personas and assume some characteristics of your prospects and go beyond. Putting these tips into practice, improving your analysis, and finding tools to aid you in this endeavor are all keys to success.
Have to admit it. Some of these tips just go better with GETitOUT’s Persona Generator, which will be released very soon. Don’t you feel like having news and details from it? If you do so, you’re invited to join our waitlist below!
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